For Salomon, Hello Future Studio created the visual universe for a campaign focused on movement, resilience, and design in motion. The creative direction brought together nature and urban textures to highlight the brand’s identity: performance meets bold style.

With strong art direction for social media and point-of-sale visuals, the campaign explored contrasts — raw terrain vs. sleek design, spontaneity vs. precision. 3D elements, dynamic compositions, and kinetic typography translated the energy of the trail into a powerful visual language across all platforms.