Hello Future Studio developed the art direction for Portsaid’s logo animation, embracing a clean, minimal, all-white aesthetic. The aim was to reflect the brand’s essential elegance through a refined visual language — subtle, spacious, and deliberate in its motion.

Created for digital platforms and social media, the animation expresses purity, timelessness, and sophistication, aligning seamlessly with Portsaid’s identity and offering a calm yet powerful visual presence that evolves with the brand.