Artificial Intelligence

Committed to Ethics in the Use of Artificial Intelligence

Marcos Capello

23rd of September, 2024

At Hello Future Studios, we strongly believe in the transformative power of artificial intelligence (AI) in the audiovisual industry. However, we also recognize the critical importance of using this technology in an ethical and responsible manner. Our commitment to ethics in the use of AI is based on several fundamental principles that guide each of our projects and decisions.

Transparency and Responsibility

One of the pillars of our ethical commitment is transparency and accountability at every step of the production process. We are committed to being clear and open about how AI is used in our projects, as well as taking responsibility for any negative impacts that may arise.

"We seek to use AI not only for commercial benefits"

Equity and Diversity

At Hello Future Studios, we strive to ensure that our AI applications are equitable and representative of the diversity of society. This means avoiding bias and discrimination in the datasets used to train our AI models, as well as ensuring that our applications are accessible to all people, regardless of their background or identity.

Social and Environmental Benefit

We seek to use AI not only for commercial benefit, but also to create a positive impact on society and the environment. This can include developing AI applications that address social or environmental issues, as well as adopting sustainable practices in our daily operations.

Education and Awareness

Finally, we recognize the importance of education and raising awareness about the ethical aspects of AI. We are committed to informing and training our team on the ethical implications of their work, as well as educating our clients and the broader community on best practices in the use of AI.

In short, at Hello Future Studios, we have an unwavering commitment to ethics in the use of artificial intelligence. We believe that by adhering to these core ethical principles, we can harness the transformative power of AI in a way that benefits everyone and positively contributes to the progress of society.

Marcos Capello

23rd of September, 2024

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